Work Skill
Information Architecture
5 case studies
Four Apps, Two Jobs
Verizon shipped four different apps to manage one home network. I helped draft the vision that split them by job rather than folding them into one — written at the end of 2021, and still the shape of the app five years on.
Uncovering a mental model that increased conversion rates by 90%
Led a team to shape navigation strategy, turning a grassroots initiative into progress on a CEO-level KPI.
The Feature Everyone Was Sure About
Four studies on one feature — sharing your Wi-Fi. The two that mattered told us we were wrong: what to build first, and whether anyone could use it.
Firebolt, and the Developers Nobody Had Asked
Comcast was specifying a developer platform from analyst decks and an intention. I went and asked fifteen developers what they actually build against, and the requirements came out of the answers.
Chaos to Clarity: Unifying Teams with a New CRM
Five departments, five versions of the same client: how do you bring them together? I reimagined the search and information architecture, and Townsquare Interactive went on to break its churn record twice in one quarter.