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Work Verizon

The Feature Everyone Was Sure About

Four studies on one feature — sharing your Wi-Fi. The two that mattered told us we were wrong: what to build first, and whether anyone could use it.

194: Participants in the Kano study
36: Features scored in the Kano study
15M+: Users on the My Verizon app

Role: Lead Experience Designer
Team: Verizon Product Studio, Home Category
Company: Verizon
Period: 2021 — Present

Protected

Confidential information

Unlock this case study to see the results of this work by contacting me for the password.

What's inside

We were certain about this feature. Four studies later — including a 194-person survey and a six-person usability test — two of them had disagreed with us about two different things, and what shipped is what came out the other side.

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