The Hold Nobody Told Them About
A hold that worked exactly as designed was quietly killing orders nobody had counted. I sized it from the behavior it produced, and the verification agent built to my requirements was volume tested against 231 real leases.
- ~110K
- Orders held in 2025
- ~12,100
- Orders lost each year, inferred
- $100K
- Build cost against $5M yearly revenue
- Role
- Lead Experience Designer II
- Team
- Experience Architecture, Experience Ecosystem
- Company
- Verizon
- Period
- 2025 — Present
AI in this work
- Decks built with AI from the meeting notes, so each session opened current on the last.
- Current-state and future-state storyboards generated from the customer story, then redrawn for the room.
- Initial tests run with synthetic users to scope the research before the Consumer & Market Insights team was engaged.
Protected
Confidential information
Unlock this case study to see the results of this work by contacting me for the password.
What's inside
Request the password
Usually within a day Or write to nachapman@gmail.com