Work Verizon

What if your research participants aren’t real?

One research team, hundreds of product teams, and no runway between early ideation and real user testing. I benchmarked sixteen published prompt frameworks against a 169-participant study to find out what could stand in.

23
Use cases the business asked for
16
Instruction frameworks tested
3
Synthetic users live
Role
Lead Experience Designer II
Team
Experience Architecture, Identity Architecture
Company
Verizon
Period
2026 — Present

Protected

Confidential information

Unlock this case study to see the results of this work by contacting me for the password.

What's inside

Sixteen published prompt frameworks, each given the same persona and the same two tasks, ranked against what 169 real people did. Nine tools built on the winner, two of them killed, and what a synthetic user turned out to be bad at.

Request the password

Usually within a day Or write to nachapman@gmail.com

Top