Work/ Skill

Taxonomy and Labeling

2 case studies

1. Verizon · 2024 — Present

   Uncovering a mental model that increased conversion rates by 90%

   Led a team to shape navigation strategy, turning a grassroots initiative into progress on a CEO-level KPI.

   • Information Architecture
   • UX Research
   • Service Design
   • Business Case Development
   • Taxonomy and Labeling
   • Stakeholder Alignment

2. Verizon · 2026 — Present

   What Motivates 164 Million Customers?

   Design talked personas. Business relied on value segments. Product had neither. With 164 million connections and no common language, how do you align everyone? I led Identity Architecture to create the missing framework.

   • Service Design
   • Taxonomy and Labeling
   • Stakeholder Alignment
   • Business Case Development