Work/ Skill

Taxonomy and Labeling

One case study

1. Verizon · 2024 — Present

   Increasing conversion by 90%

   Customers could not reliably find the services Verizon most wanted them to buy, because the storefront was organized around Verizon's structure instead of theirs. Research showed the structure was close; the vocabulary was not.

   • Information Architecture
   • UX Research
   • Service Design
   • Business Case Development
   • Taxonomy and Labeling
   • Stakeholder Alignment