brief

Hip Pocket is a service designed to capture refinanced mortgage, auto and retirement leads from a financial institution’s existing customer base. I created the logo and identity, designed custom icons, and designed and built a responsive website.

Typography

  • Titles Built for all Devices

  • Headlines Free Mortgage Analysis

  • Sections Market Place
  • Paragraphs Unbiased peer-based assessment of...

Open Sans — Sans Serif

Weights — 300, 700

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Ubuntu — Sans Serif

Weights — 300, 400, 600, 700, 800

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user experience

The Challenge

Create a visual design that communicates the value of customer retention to an executive at a financial institution.

Collaboration Results

Using an iterative process over a six month period we used customer insights research and analytical data to create a visual design which increased service adoption.

Hip Pocket Designs
Hip Pocket Designs

my contribution

350%

+ Demonstrations

200%

+ ROI

500%

leads

After speaking with several executives regarding their retention strategy, we realized we could market Hip Pocket in a way that allowed the institution to convert customers with existing traditional bank accounts into loan and/or refinance customers.

The successful communication through the design led to higher ROI than what the previous website delivered prior to my involvement.

Project

2014
  • Name Hip Pocket
  • Client Mark Zmarzly
  • Deliverables Branding, Website
  • Disciplines Art Direction, Interaction and Visual Design, Coding & Research
  • Team Nate Chapman, Mark Zmarzly
  • Location Lincoln, NE
nachapman, chpmn © 2015