Branding, Visual, Interactive Design & Development for a Fintech Startup
Create a visual design that communicates the value of customer retention to an executive at a financial institution.
Using an iterative process over a period of six months we used customer insights, research, and analytical data to create a visual design which increased service adoption.
RGB(0, 146, 71)
RGB(0, 146, 71, .6)
RGB(13, 214, 208, 1)
RGB(13, 214, 208, .6)
RGB(109, 111, 113, 1)
RGB(109, 111, 113, .6))
RGB(245, 245, 245)
RGB(237, 232, 218)
After speaking with several executives regarding their retention strategy, we realized we could market Hip Pocket in a way that allowed the institution to convert customers with existing traditional bank accounts into a loan and/or refinance customers.
Successful communication supported by the new design led to higher client conversion rates.
— Nathan Chapman 2017
Design has always been a passion. I am thankful for all the opportunities I have been given over the years to pursue my dream.
I recently updated this site in late 2018. The change is an iteration of the original design. I rearranged some of the projects moving the research to the top of the page followed by design. I also updated the code to Bootstrap 4. I was able to retain the picture fill JS which drives the adaptive image loading.
Shoutouts to Besian Krasniqi for pushing me for excellence, Dannel Albert for teaching me how to code, David Balogh for being a great mentor, and Sun Saches for being an inspiring leader.
— Two cats that made the journey with me from Nebraska to Louisville, KY to Princeton, NJ
— My wife and I preparing our neighborhood clubhouse for our annual Festivus celebration.