I start with getting to know the businesses stakeholders. I then get to know their customers. This process is considered a User Experience (UX) approach. If you would like to know more please refer to my, Data-Driven Design page.
Illustrator, Sketch 3, Photoshop, Brackets, Chrome, Firefox Dev Ed., and Safari. I occasionally use Indesign, Bridge, iMovie, Pages or Word, BrowserStack, and UXPin.
Success depends entirely on the metric that is important to you. Examples of common metrics are things like conversions, bounce rate, and visiting duration. Why do we care about measuring success? Iterating on a design can only achieve success if we identify a starting point.
Examples of iteration are changing colors of a button, changing the copy, or identifying a piece of information which is missing and including it to help a customer complete a purchase.
Yes. The size of the team determines the process:
I am active in UX, Design, and Coding groups. View my Meetup.com profile for the entire list.
This is an indepth question which requires a lengthy response. In short the method I use closely resembles this approach.
The marketing I do is a cross between branding and UX. In order for a brand to resonate with a group of customers, it has to meet guidelines defined in the branding strategy. Part of the UX process involve talking to customers.
The information between those two is used to create a marketing strategy for social and advertising.
AdWords, Yahoo! Bing Ads, & BuySellAds.
Yes. Effective Pay-Per-Click (PPC) depends on an effective SEO strategy. Positive and negative keywords, demographics, and customer behavior patterns make up the bulk of the strategy.
Slack This tool allows a multitude of teams to communicate effectively. The ease of use of their post system is why I champion their service to my teams.
UXPin The popularity of the web app and the ease of use is why I recommend their service to colleagues.
JS Fiddle Coding with other designers and developers is easiest when you have a way to make that happen with a live tool.
Fontastic Creating a custom font set with SVG icons is an easy way to ensure compatibility across browsers.
Github Among the more popular choices I have had the best experience with Github.
Website Speed Test The output UI is easiest to read and understand.
Small team 2-6
My Role UI/UX Design, Marketing Strategy, Front-end Developer, Application Developer, and Visual Designer.
Medium team 5-11
My Role UI/UX Design, Front-end Developer, and Visual Designer.
Large team 8+
My Role UI/UX Design or Visual Designer.